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The Content Paradox Challenge
On the one hand, the attention span of website visitors is very low. You have only a short time window to deliver your messages and attract attention. That's why your content needs to be short, focused and clear. Content overload will send your visitors directly to the competition.
On the other hand, search engines give much higher priority to long content over short messages. Do a search and see for yourself. As a result, if you write short focused messages, search engines will ignore you. If you write long detailed texts, users will ignore you.
Work with me to solve the Content Paradox!
Structuring your content is a very tough challenge. The best way to sustain your visitors' attention while feeding the hungry search bots is to place your most important messages on your first level pages and leave the detailed info to the second level pages.
Simple, right? Not simple at all! Condensing your most important messages into short persuasive and well written phrases is not a simple job at all. That's where you need my help!
A Lost Visitor Is A Missed Opportunity
When people land on your website you have just one short opportunity to explain why your products or services are their best choice and why they should trust you.
Don't waste it!
Ask Me to Send You a Free Review
Got visits but no sales? Your visitors click away too soon? Your sales are lower than you expected? Trying to make improvements but you don't know where to start?
Take this opportunity and ask me to send you a FREE review report. Yes, it's totally free with absolutely no commitment.
Never Lecture Your Visitors
Well phrased plain information can create a favorable impression but it doesn't sell anything. People don't buy products or order services because they know, but because they decide. So make them decide!
To sell your products or services you must convert feature-driven texts to benefits-driven messages. At the same time you must build trust and show strong confidence.
Remember: Diffident people are not likely to grab your offers. Only confident people will.
Website content that is based on plain information is not effective because information doesn't lead to action.
To make visitors decide you need persuasive content. No, I don't mean pompous superlatives and self-glorification because this kind of 'persuasion' will make them run for the hills. I mean content that can affect your visitors' decisions by increasing their confidence.
Effective website content must...
Don't Miss Out. Let's Do This!
As an experienced marketing content writer I specialize in delivering your messages to your audiences in the most effective and productive way.
Big-Name companies, Ad Agencies and businesses of all sizes ask me to write their content and phrase their messages. Join them now to boost your performance and sales!
Eddie is a senior web branding adviser and consultant, specialized in building and scaling ambitious businesses.
"A creative choice if you are planning to rebrand or develop a new identity for your online business."
"Fresh thinking and original concepts in content deployment. Interesting directions for savvy marketers."
Launching a new website or improving outdated content? Are you struggling to phrase new ideas? Do you need powerful messages that can get through and drive visitors to action? Then you can probably use my help!
Contact me now and send me a short brief to receive a quote.
Let's get started. This could prove to be one of your best marketing decisions!
I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.
Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!