Website content that is based on plain information is not effective because information doesn't lead to action. People don't buy products or order services because they know but because they decide. So make them decide!
To make visitors decide you need persuasive content. No, I don't mean pompous superlatives and self-glorification because this kind of 'persuasion' will make them run for the hills. I mean content that can affect your visitors' decisions by increasing their confidence.
Keep in mind: Diffident people are not likely to grab your offers. Only confident people will.
Poorly phrased or cheesy content makes a bad impression, sending your disappointed visitors away to the competition. Well written and structured content builds credibility and trust, encouraging them to take action.
My work can make the difference!
The 3 Essential Components of Effective Content
Avoid complexity and page congestion. Don't expect people to struggle to understand your content. Use well phrased short messages they can immediately understand.
Focus on how your visitors can benefit from your products or services. They land on your website looking for solutions and benefits, not to read about your market leadership.
Your content must build and sustain trust. Avoid clichés, self-superlatives and pompous misleading statements. Use instead messages that reflect integrity and honesty.
When people land on your website you have just one short opportunity to explain why your products or services are their best choice and why they should trust you.
Don't waste it!
People are busy, impatient and skeptical. When visiting your website their attention spans over many tasks, distractions and points of interest. Attracting and sustaining their attention is an extremely challenging task.
Overloaded pages, cluttered navigation and poor phrasing are a complete attention turnoff that will send your visitors straight to the competition. Yes, even if you offer great products or services. Focused, well written content will keep your visitors engaged, even if your products or services are not the best or the cheapest on the market. Complex as that.
Free Consultation. Practical Suggestions. Fast Turnaround.
As an experienced marketing content writer I specialize in phrasing your messages to your audiences in the most effective and impactful way.
Big-Name companies, Ad Agencies and businesses of all sizes ask me to write content on a daily basis. Join them now to boost your performance.
"A creative choice if you are planning to rebrand or develop a new identity for your online business."
"Fresh thinking and original concepts in content deployment. Interesting directions for savvy marketers."
It doesn't matter what field or industry you're in. As an experienced and specialized writer I can write website content for almost any industry or type of business.
Whether you need content for a new website or to improve the content of your present website, send me a short brief and ask me for a quote. You can email me directly, or use the contact form. You can also click here to request a free review report for your website including suggestion for immediate changes.
Key benefits to hire me for your next project:
Let's get started, this could be one of your best marketing decisions!
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I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.
Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!