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The 3 Essential Components of Effective Content
Simplified Clarity
Don't expect people to struggle to understand your content. Avoid complexity. Use well phrased short messages they can immediately understand and respond to.
Client Focus
Focus on how your visitors can benefit from your products or services. Visitors land on your website looking for solutions and benefits, not to read about your market leadership.
Trust Management
Your content must build trust and confidence. Avoid clichés, self-superlatives and pompous misleading statements. Use instead messages that reflect competence and integrity.
Clutter, noise and poor quality content will make a bad impression, sending disappointed visitors to the competition. Well written, persuasive content builds trust, encouraging visitors to take action.
My work can make the difference!
Website content that is based on plain information is not effective because information doesn't lead to action. People don't buy products or order services because they know but because they decide. So make them decide!
To make visitors decide you need persuasive content. No, I don't mean pompous superlatives and self-glorification because this kind of 'persuasion' will make them run for the hills. I mean content that can affect your visitors' decisions by increasing their confidence.
Remember: Diffident people are not likely to grab your offers. Only confident people will.
Anyone can make visitors stare at your phrases. But only a professional content writer can make them react to your messages.
When people land on your website you have just one short opportunity to explain why your products or services are their best choice and why they should trust you. Don't waste it!
Website visitors are impatient, busy and skeptical. They move fast between websites, social media and messaging apps. Attracting and maintaining their attention is an extremely challenging task.
Overloaded pages, cluttered navigation and boring content are a complete attention turnoff. Yes, even if you offer great products or services. Well written, well structured and focused messages will keep your visitors engaged, even if your products or services are not the best or cheapest on the market. Complex as that.
Why hire me to write your content?
New on Ediwriter!
You Set the Quote
Do you need a slogan, website content or a fresh design and you are low on budget? Do you need a website makeover or a complete redesign and you don't have enough cash? Maybe I can help!
Tell me what you need, set your budget and I'll work within your budget. You set the quote, I do the job!
Don't Miss Out. Let's Do This!
As an experienced marketing content writer I specialize in delivering your messages to your audiences in the most effective and productive way.
Big-Name companies, Ad Agencies and businesses of all sizes ask me to write their content and phrase their messages. Join them now to boost your performance and sales!
"A creative choice if you are planning to rebrand or develop a new identity for your online business."
"Fresh thinking and original concepts in content deployment. Interesting directions for savvy marketers."
Launching a new website or improving outdated content? Are you struggling to phrase new ideas? Do you need powerful messages that can get through and drive visitors to action? Then you can probably use my help!
Contact me now and send me a short brief to receive a quote. You can email me directly, or use the contact form. You can also ask me to send you a free review for your website, with ideas and suggestions for immediate improvements.
Let's get started. This could prove to be one of your best marketing decisions!
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About
I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.
Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!