original content writing and copywriting

Behavioral Marketing & Usability. How to Predict & Affect Behavior.

Harness the power of behavioral marketing and usability to understand, predict and effectively influence customer behavior.

behavioral marketing and usability

Customizing Content For Business Growth

One of the most important keys to business growth in a dynamic competitive market is the ability to understand customer behavior. If you understand it, you can predict and influence it.

Behavioral marketing is the practice of customizing content and messages based on past actions of your targeted users. The more relevant the content and messages, the higher your chances to convert visitors to clients, increasing sales.

Let's work together to create that strong impact!

Adding Usability to Behavioral Marketing

As a graduate of Thomas Edelman's Behavioral Marketing College and as a research advisor, my objective is to identify browsing behavioral patterns and match them with the best content and messages.

But that's not always enough. If you want your content and messages to go through and create a strong impact, you need to apply and integrate effective usability practices.

Work with me to create great content that can boost your conversion rates!

behavioral marketing and usability

Ask Me to Send You a Free Review

Got visits but no sales? Do your visitors click away too soon? Your sales are lower than you expected? Trying to make improvements but you don't know where to start?
Take this opportunity and ask me to send you a FREE review report. Yes, it's totally free with absolutely no commitment.

Request a review

Monetizing the Power of Behavioral Marketing

Extensive studies in neurology and behavioral psychology have identified new ways to understand the reasons why people behave in a certain way and the very nature of consumers' preferences and buying patterns.

In today's highly competitive and dynamic online environment, the long-term success of business websites depends on their ability to understand consumer behavior and match market opportunities to goals and capabilities.

Why is behavioral marketing important?

  • It allows the use of tailored and effective messages
  • It leads to a much stronger engagement with your website
  • It helps convert indecisive and hesitant consumers
  • It helps predict future behaviors and preferences
  • It helps you attract warmer and open-minded leads
  • It helps you establish better relationships with your audience
behavioral marketing and usability

Usability Complements Behavioral Marketing

Usability is a quality attribute that rates the ease of use of a marketing system or platform.

If behavioral marketing determines the most effective way to structure your website content and messages, usability describes the level of ease to access and understand your messages.

With poor usability, even a great website built on strong behavioral marketing practices will prove to be useless. Just like poor behavioral marketing practices will prove useless when used with excellent usability. Usability complements behavioral marketing, leading to a smooth and profitable sales process.

copywriting services

A poorly written website with outdated content makes a bad impression sending disappointed visitors away to the competition. A trendy website with well phrased persuasive content builds trust, encouraging visitors to take action.

My work can make the difference!

A Great Offer For An Excellent Decision

My job is to convince your customers that your products or services are precisely what they have been looking for, and that landing on your website was the right decision.

Big-Name companies, Ad Agencies and businesses of all sizes ask me to write content on a daily basis. Join them now to boost your performance!

Over the past years Ediwriter received outstanding reviews...


"A creative choice if you are planning to rebrand or develop a new identity for your online business."

"Fresh thinking and original concepts in content deployment. Interesting directions for savvy marketers."

Ask Me For a Quote!

Whether you need original content for a new website or to refresh outdated content, send me a short brief and ask me for a quote. You can also request a FREE review report for your website.

Key benefits to hire me for your next project:

  • Powerful content written by a renowned expert
  • Well phrased texts and attention grabbing headlines
  • Persuasive messages that lead visitors to action
  • Effective prioritization of your marketing goals
  • Affordable prices with a high return on investment

Let's get started, this could be one of your best marketing decisions!



I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!