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Website Review Case Study For Southeast Medical Spa

A professional website review report for a medical spa website, designed to improve performance and boost profits.

Review Brief

Website: southeastmedspa.com

  • It's not a good idea to use your business name as the page's headline. Your business name/logo is part of your branding, not part of your marketing content. Place the business name on the top left side and use a powerful headline or statement instead.
  • When new visitors land on your website, an image of your clinic or an image showing an aesthetic treatment will make a MUCH stronger impression than the image of 'sofwave'. Sofwave may be a great solution, but it's too soon to place it on top of the homepage.
  • Because of the large logo and the small elements you have on the top right side of the page, users on mobiles can't see any text on the above-the-folder area (the area users see on mobiles before scrolling down the page). Search engines give high priority to pages that display content over the above-the-folder area.
  • Your homepage starts with an introduction about sofwave. This is not the best way to welcome new visitors. Start instead with a short introduction about your medical spa, specialization and advantages. Only then you can introduce the sofwave solution.
  • The text that follows should in fact be the introduction. We wouldn't use location as a title, but it's not critical. Also, using first-person phrasing is much more effective and persuasive than third-person phrasing.
  • "Southeast has offered medical spa services..." should be "has been offering or providing". There are more phrasing mistakes that must be fixed. The phrasing you have now can damage your business and professional image!
  • On your navigation menu, don't place 'about' before 'services'. Users never read about a business before reading first about its services or offers.

case study

These are just a few preliminary comments. A detailed report has been created for the business owner.

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I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!