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Professional Copywriting for Real Estate Brochures

Effective content for real estate agents, agencies and investors.

Don't Tell Them, Convince Them

As a copywriter with more than 20 years of professional expertise, one of my specialization fields is copywriting for real estate brochures. Whether you need a fresh look for your real estate agency, or require a stand-alone sales tool, I can help you create the most effective brochure, delivering a strong and lasting impact.

If you're going to print a new real estate brochure and showcase your services to prospective clients, or to present specific property opportunities to potential buyers or sellers, keep in mind that your competitors will be doing the same. To stand out the competition and at the same time to make a strong impression on your clients, you'll have to present a powerful and exclusive business image. You'll have to get noticed and position your agency as a leader in its field.

If It's Effective, It Will Work!

Your real estate brochure can be an extremely powerful advertising medium. A motivating and persuasive brochure should use concise phrasing, high quality visuals, appealing headlines and most important - a sequential logic structure.

Whether it's a company-profile brochure or an advertising real estate brochure, it will have to attract attention, arouse interest, deliver a first class business image and make a concise call-to-action. Without positioning your agency as an authority in its area and without delivering a confident image, it will be very difficult to build the basic credibility which is needed for the business purposes. That's exactly what brochure writing is all about and that's exactly what I do.

brochure copy

Powerful brochure copywriting attracts attention, preserves curiosity and leads to action.

The Essence of A Powerful Brochure

Your front page (cover) should be used as a stimulating teaser, comprising the logo, a powerful slogan and an impressive visual. It should create sufficient curiosity to make your target want to turn the page and see what's inside. If your target is not tempted to look inside, then your brochure has failed.

The inside pages of your brochure should deliver the relevant information about your properties and special offers. Use paragraphs and short text blocks, not overloaded pages. It's very important to leave empty spaces and use high quality illustrations to complement the verbal messages.

The back page of your brochure should be used to articulate your call-to-action and display your contact details. The back page must be exciting and stimulating enough to motivate the reader into some form of response. Don't be tempted to fill all the empty space with text, it's totally useless and ineffective.

  • Front page headline
  • Front page visual
  • Focused, well structured inner pages
  • Well phrased, persuasive messages
  • Benefits-driven phrasing
  • Solutions that address clients' needs
  • Headlines that attract attention
  • Effective prioritization of messages
  • Clear calls to action

Let's Get Started!

Ediwriter is one of the best online resources for writing professional and persuasive brochure texts. Whether an informational or sales brochure, I'm probably your best choice for writing the most effective and responsive content.

If you need concise brochure copy that grabs attention and engages your audience, fill out the form or email me a short brief. I'll send you a prompt quote, together with useful guidelines on how to create a powerful and effective brochure.

If you already have a brochure and you need a second professional opinion, or if you are about to send your new brochure to print and want to make sure it's well written, ask me for a free brochure review. I'll send you a detailed review report, including recommendations and practical suggestions on how to improve what you already have. Yes, it's free!

Brochure Text Quote Request

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About

I am Eddie, the owner of Ediwriter. I am a renowned art director and copywriter located in NYC. I specialize in building powerful websites, writing persuasive website content and producing creative branding.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!

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