original content writing and copywriting

Case Study

A professional website review report designed to improve performance and boost profits.


Ediwriter | April 2022

Review Brief

Website: nepamgmt.com

  • The top slider on your homepage shows high quality, relevant images. The problem though is that the slider slows down your page. Google gives your homepage a speed score of 13/100! This is an extremely low score, which means that your page is VERY slow.
  • Another problem with the slider is that 2 of the texts you place over them are much too long. Top visuals on web pages should include short headlines or statements, not text paragraphs.
  • The font size of your page texts are too small. Yes, visitors will eventually be able to read them, but it's very inconvenient to read small texts, especially on mobile devices.
  • The video is fine, but it shouldn't be the first element on the page. Before displaying the video, start with a short introduction text. Placing text on the above-the-folder area is very important for both, your visitors and SEO.
  • The text above the press releases is a full page width text. This is not a good idea because it's very inconvenient to read these long lines of texts on large desktop screens.
  • It would be much more effective to place the form lower on the page (after you deliver your messages and offers) than on top of the page. Also, if you add asterisks to all the fields, it means that users must fill out all of them. This is a mistake! Why? Because if someone is not interested to write down his phone number or a comment, he won't be able to send the form and you'll lose a prospective client. All you need are the name and email. You can get the rest of the information later on.
  • Don't start the navigation bar with "about us". Researches show that users never read about a company before reading first about its offers and services.

case study

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About

I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!