original content writing and copywriting

Case Study

A professional website review report designed to improve performance and boost profits.


Ediwriter | July 2022

Review Brief

Website: Naobhe.com

  • Jewelry is a very competitive online market. It's much more difficult to succeed in such a competitive market than in a low-competition market. What this means is that you must do your best to stand out and make a great impression.
  • Making a great impression doesn't necessarily mean that you have to invest in a fancy or pompous website. But what you have now is not good enough. It's just another basic shopify website that looks like hundreds of similar websites.
  • First of all, your website is very slow. Google gives your homepage a score of 21/100!
  • The business logo should be larger and on the top-left side. Don't place it like a title.
  • Don't use a slider on top. Sliders slow down pages. Some of the top visual images look blurred on desktops, probably because of bad resizing. The second visual looks really bad!
  • The welcome paragraph is too long. The text is a bit cheesy and it has grammar and punctuation mistakes.
  • The rest of the page is just a product catalog. This is not the homepage's job. The homepage's job is to welcome new visitors, build trust, stimulate curiosity and encourage them to keep browsing. You can showcase a few featured products, some special products, or products on sale, but don't place so many images on the homepage. Just imagine how much scrolling mobile users will have to do!!
  • Take off the newsletter thing. In our social media era, newsletters are a thing of the past. "
  • Take off the search box. This is another old feature that can only cause damage.
  • Why would anyone create an account to buy products? This is an unnecessary obstacle.

case study

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About

I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!