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The Business Naming Challenge
Choosing the right name for your company is a major decision. No, it will not affect your company's profits or determine its professional performance. But as an essential component of your branding and business identity, your company's name will have a very strong impact on how your prospective clients perceive your business image and market positioning.
A company name can be almost anything from the owner's name to an imaginative symbol. The real challenge is to match the right name with your specific field of action. A good name will make you proud, but a bad name will cause severe damage. For example, using an emotional related business name for metal fabrication contractor may not be a bright idea.
Stay away from gimmicks and never compromise your branding with an amateurish, improperly developed company name. Don't choose a company name that just describes your products or explains your services. Keep in mind that the company name is part of your branding and not part of your marketing messages.
Changing an existing business or company name
Changing a business name can be the result of ownership alterations, legal implications or operational factors. The creation process is basically the same, though there may be additional factors that will be taken in consideration.
For example, in many industries - especially in rapidly evolving sectors, the core terminology changes frequently. These changes can wreak havoc on a company that uses an outdated descriptive or inaccurate name, due to the evolution of the industry's products or services.
"A creative choice if you are planning to rebrand or develop a new identity for your online business."
"Catchlines that draw attention through smart and funny messages. Still an effective advertising medium."
A new company name - the decision process
Once you receive the naming ideas, one of the best ways to make up your mind is to try to figure how each one of the naming options will look like on a sign or on your business stationery. Read each name aloud, paying attention to the way it sounds. Analyze the reactions of colleagues or friends, but don't expect other people to make the decision for you. And most important - never ask for the opinion of people who were not involved in writing the project's brief.
As soon as you've made your decision, start building your enthusiasm for the new company name. Share your feelings with your employees and friends and spread out the news. Ask your employees to pronounce and use the new name as much as possible. Embed it immediately into your company's stationery, website and marketing activities. There is no doubt that a good company name will make you and your employees feel proud.
What Do You Get?
All the business naming ideas I'll develop for your company will be subjected to rigorous analyses and screening. They will reflect the values and uniqueness of your business, guaranteeing relevancy and clear market distinction
Let's Get Started!
Although most advertising agencies will charge you anywhere from a few hundreds to a few thousand dollars to develop a new company name, Ediwriter will provide you the same professional creative services for only $350. This affordable price is the result of my vast expertise, the efficiency of my naming process and my creative talent.
As a renowned naming consultant, I'm proud to be able to provide high-scale professional services at such an affordable price. Take advantage of this opportunity and order your new company name right now! Work with a professional naming firm and do not compromise your business image.
The price for a developing a new name for your business is only $350. Order your new business name now, and I'll send you at least 5 naming ideas within 48 hours! If you have any questions before starting your naming project, please email me and I'll reply as soon as possible.
I am Eddie, the owner of Ediwriter. I am a renowned art director and copywriter located in NYC. I specialize in building powerful websites, writing persuasive website content and producing creative branding.
Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!