original content writing and copywriting

Case Study

A professional website review report designed to improve performance and boost profits.


Ediwriter | September 2022

Review Brief

Website: mycarolinaacupuncture.com

  • On your homepage, welcoming your new website visitors is fine. But you shouldn't use the term "business website" in connection with a acupuncture clinic. It makes a bad impression and it's not necessary.
  • There is no need to tell your new visitors to navigate your website because it's obvious. Instead, use this space to emphasize your professional specialization and advantages.
  • There is also no need to tell your visitors to "learn more" about your services. Since they have landed on your website, they will probably browse it to see what you are offering.
  • The text should be improved to make a better impression. For example, "The principal of our practice" should be "The essence of our practice". "to promote and stimulate" should be "to boost and stimulate". And so on.
  • The second sentence is much too long. Long phrases makes it much more difficult for users to read and understand your messages.
  • Your homepage's design looks a bit too much like a brochure design. We strongly recommend to change the layout and improve the overall structure.
  • Part of the content on your homepage belongs to the inner pages of your website. The homepage should focus much more on benefits and advantages than on basic information.
  • We strongly recommend using practice related images and not just images of doors and the building you operate in.
  • Your services page is one of the most important pages of your website. This page shouldn't be just a list! This is a big mistake. It's not good for both, your new visitors and search engines.
  • In the about us page, it will be much more effective to use first person phrasing than third person phrasing.

case study

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About

I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!