Utilize the Power of Short Phrases
People today don't have the time and motivation to read long texts anymore. Long phrases tend to dissolve very quickly within the massive sea of content and the attention span is now very short. To capture attention and get your point across you must condense your messages in short phrases.
Slogans are one of your best options!
A good slogan can have a very strong impact on your targets. It improves your image, sets you apart from the competition and helps customers memorize your brand.
But beware! A bad or cheesy slogan can damage your reputation, professional image and credibility. Have a look at the following examples of bad slogans to better understand what I'm talking about...
Examples of Bad Financial Slogans
Examples of slogans that some financial businesses are using for their branding.
A Bank and popular at the same time.
To be effective, a business slogan must be credible. A statement that the bank is popular won't create any impact because this is not a credible statement. People just don't believe in the popularity of banks.
Always giving you extra.
This is a very generic slogan that doesn't say much. Extra what? It's almost like the cheesy and overused "exceeding expectations" phrase. Not only it doesn't make a good impression but it will be very difficult to memorize.
We embrace your dreams of financial growth.
Whoever created this slogan didn't think it over. It's not only a basic and meaningless statement, but it's actually cynical. It's almost like saying "we embrace your dreams, but we can't help you". Or even worse, "we embrace your dreams of financial growth but you don't have any chance to get there".
We keep our promises to you.
Another very generic statement which is used by hundreds of thousand businesses. From local plumbers to large companies, this is a very common phrase that no one takes seriously. It's not original, it's not effective and it's cheesy.
Dare to Make Smart Decisions
Whether for original business branding, for an advertising campaign or for your website, join the many businesses and big-name companies that are already using Ediwriter's slogans. My slogans are original, affordable and create a strong impact. This may prove to be one of your most successful marketing decisions!
Ediwriter's Examples of Financial Slogans
The following slogans examples are the property of ediwriter.com and are protected by intellectual property laws, including laws relating to copyrights and trade-marks. Unless legally purchased, you may not use sell republish or distribute the slogans in any form without ediwriter's written permission.
Confidence As Your Return on Investment
Slogan example for a financial firm
Where Smart People Make Lucrative Decisions
Slogan example for a financial business
The Bright Side of Financial Independence
Slogan example for an investment
Order Your Original Financial Slogan
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Original ideas created by Eddie
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Eddie is a senior web branding adviser and consultant, specialized in building and scaling ambitious businesses.
"A creative choice if you are planning to rebrand or develop a new identity for your online business."
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Why Do Slogans Have Such a Strong Impact?
Slogans Attract Attention
As a short and effective statement attached to your business name and logo, the slogan attracts immediate attention. It helps customers memorize your business, setting you apart from the competition.
Slogans Stick in Mind
A good slogan that is based on a smart or funny statement will hook into your customers' subconscious, sticking your message in their minds. It will amplify your brand, creating sharp market distinction.
Slogans Lead to Action
Slogans are highly effective in driving prospective clients to action. They have the power to motivate evoke and influence decisions. They create a clear simplified path for your audience to follow.
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I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.
Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!