Utilize the Power of Short Phrases
People today don't have the time and motivation to read long texts anymore. Long phrases tend to dissolve very quickly within the massive sea of content and the attention span is now very short. To capture attention and get your point across you must condense your messages in short phrases.
Slogans are one of your best options!
A good slogan can have a very strong impact on your targets. It improves your image, sets you apart from the competition and helps customers memorize your brand.
But beware! A bad or cheesy slogan can damage your reputation, professional image and credibility. Have a look at the following examples of bad slogans to better understand what I'm talking about...
Examples of Bad Construction Slogans
Examples of slogans that some construction businesses are using for their branding.
Always dedicated and devoted.
This is a very generic statement. It can be used in a web page or print as text or headline, but definitely not as a slogan. It's so generic that in fact any business on the planet can use it.
Build it and they will come.
A business slogan is part of a company's branding, just like the business name and logo. If a company tells its targets to build something, how can it be part of its branding? Besides, is it really working this way? Will people come to any built structure regardless of quality, looks, purpose...? This is a very bad phrase for a slogan.
Construction you can count on.
The phrase "you can count on" is an overused phrase. If you'll search it on Google you'll get millions of results. Since one of the main qualities of a business slogan is to be unique and memorable, this slogan is a very bad idea. No one will pay attention to it, remember it, or relate it to a construction company.
Put us to the test, we are better than the rest.
That's not really a slogan, it's a call to action. It can be part of some text that tell people to try out the company. Also, the statement that this company is better than the rest is a pompous statement that will not be taken seriously.
Dare to Make Smart Decisions
Whether for original business branding, for an advertising campaign or for your website, join the many businesses and big-name companies that are already using Ediwriter's slogans. My slogans are original, affordable and create a strong impact. This may prove to be one of your most successful marketing decisions!
Ediwriter's Examples of Construction Slogans
The following slogans examples are the property of ediwriter.com and are protected by intellectual property laws, including laws relating to copyrights and trade-marks. Unless legally purchased, you may not use sell republish or distribute the slogans in any form without ediwriter's written permission.
Reputation That Stands Steel
Slogan example for a steel construction company
Building On Solid Ambitions
Slogan example for a building contractor
From Imaginary Plans to Real Dreams
Slogan example for a construction company
Order Your Original Construction Slogan
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Original ideas created by Eddie
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Eddie is a senior web branding adviser and consultant, specialized in building and scaling ambitious businesses.
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Why Do Slogans Have Such a Strong Impact?
Slogans Attract Attention
As a short and effective statement attached to your business name and logo, the slogan attracts immediate attention. It helps customers memorize your business, setting you apart from the competition.
Slogans Stick in Mind
A good slogan that is based on a smart or funny statement will hook into your customers' subconscious, sticking your message in their minds. It will amplify your brand, creating sharp market distinction.
Slogans Lead to Action
Slogans are highly effective in driving prospective clients to action. They have the power to motivate evoke and influence decisions. They create a clear simplified path for your audience to follow.
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I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.
Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!