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Case Study - Review Report For Bright Exterior Cleaning Website

A professional website review report for a cleaning services website, designed to improve performance and boost profits.

Review Brief

Website: brightexteriorcleaning.com

  • Using an image and not a slider as your homepage's top visual is a very good idea because it makes the page faster. But you shouldn't use your business name as the headline! Use instead a powerful marketing headline. The sub-header is fine.
  • If you'll reduce the size of the top image, mobile users will be able to see some text when they land on your website, before they start scrolling. This area is called above-the-folder. Google gives high priority on search results to web pages that include text over this area.
  • It would be a good idea to start with a short welcome text before displaying the 3 columns. It will give you an opportunity to introduce yourself and tell new visitors what's special about your services.
  • The titles of the 3 text columns are very generic and are not directly related to the content below them. For example, for the mid column you could use "Tailored Cleaning Methods".
  • Instead of the long "commercial pressure washing services we provide", you could use "Featured Pressure Washing Services".
  • The gallery of the "our latest work" section is very important. It would be much more effective to dedicate a separate web page for this purpose than place it on the homepage.
  • The "commercial" page is too long and overloaded. Imagine how much scrolling will mobile users have to go through... You should reduce the content or move some of the content to a sub page or another web page.

case study

These are just a few preliminary comments. A detailed report has been created for the business owner.

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I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!