original content writing and copywriting

Case Study

A professional website review report designed to improve performance and boost profits.


Ediwriter | February 2023

Review Brief

Website: allenpilling.com

  • The top visual of your homepage is excellent. The problem though is that it's almost impossible to see the business name/logo or the links of the navigation menu. This is a severe design mistake that must be fixed.
  • It's highly recommended to place a powerful headline or statement on the top visual. The impact of such a visual will be much stronger than the impact of a "mute" visual.
  • Google gives your homepage's speed a score of 42/100. This is a pretty low score which means that your homepage is too slow. Slow pages are a big problem for both, users on mobile devices and search engines.
  • "...our philosophy is simple, we provide...".
    The comma after simple must be replaced by a hyphen.
  • Below this short introduction you placed a large image that shows team members. This is not a good idea because at this preliminary stage, your new visitors will most probably expect to understand what exactly you offer and what's special about your services.
  • Below the team image you placed a slider to introduce your services. The problem is that sliders are highly ineffective for this purpose. Moreover, they slow down web pages. What you need instead are a few cards. Cards are design elements that include a short title on top, an image below the title and a short description text below the image. Each card should be linked to the respective inner page. Cards are MUCH MORE effective than sliders.
  • Since the homepage shows a large group of team members, your visitors will be under the impression that it's a large company. As a large company, its "services" section shouldn't be built as a basic list. Dedicating a separate web page to each service would make a much better impression.

case study

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About

I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!