Professional Copywriting Services
From basic information to compelling content
Visitors who land on a website for the first time are always making instant subconscious judgments about its business image and performance. These judgments are based mainly on the site's design and content. An old fashioned design and weak content will ruin their confidence and send them away. An esthetic design with powerful and intelligent messages will keep them on the website, convincing them that they have landed on the right place.
Yes, you do have to meet your visitors' expectations. You do have to offer something they need and you do have to help them solve their problems. But none of these matter if the visitor abandoned your website after a short glance just because it looked amateurish and it ruined his confidence.
That's why it's so important to keep in mind that website content writing is all about the effective first impression and the persuasion process. In other words, your website's content will either drive your new visitors to action, or just send them away to the competition. Simple as that!
Respect their time and they'll respect your website
Writing website content is not about text editing or information deployment, because plain information will not sell anything. To sell your products or services your website content must engage the new visitors, capture their attention, stimulate their curiosity and build the basic relationships needed for the marketing process.
Persuasive website content is paramount to your success. Today's visitors are busy people. Your product or service is your first priority, but not necessary their first priority. You have a very short opportunity to explain why your products are great and how your services are going to solve their problems. Professionally written website content is your only chance to take advantage of this short opportunity and drive them to action.
Effective website content targets both visitors and spiders
If you run an ecommerce or business website you need to target both new visitors and search engines. The new visitors will have to be encouraged to take action and the search engine spiders to index your main search terms.
Today's spiders are smart. You can't manipulate them with endless keyword meta tags or with keywords repetitions. All you can do is to include your page-relevant keywords in the title and description meta tags, and of course within your page content. After all, both your visitors and spiders are looking for original content based on fresh information, messages and ideas. By using your own original content and ideas you'll attract motivated traffic and you'll rank higher in search engines. It's not just a matter of original design or layout, it's mostly a matter of content.
As one of the most sought-after specialists in website content writing, I am probably your best choice for writing your web pages. My work will increase response and conversion rates by transforming conventional information into persuasive content.
If you need clear, concise website content that grabs attention and engages your audience, contact me now. I'll send you a prompt quote, together with a plan and useful guidelines. Let's get started!
If you already have a website, ask me to send you a Free Website Critique report, including suggestion and ideas for immediate improvements. If you don't have a website yet, ask me for a quote.
