Creativity At Its Best Insight
The retail industry is the second largest industry in the U.S. and it is based on a majority of single-store or small chains businesses. What this means is - tough competition.
Whether you're part of a wholesale network or you own a specialty store, you need to stand out and deliver a strong business image. You need to position yourself as a market leader and build powerful branding. That's exactly what the retail slogan is all about.
As part of your business and professional identity, the business slogan attracts attention, makes a powerful statement, creates market distinction and helps to memorize your business name.
Business slogans may be short phrases, but their impact is very strong. Today, when each one of us is exposed to a huge number of advertising messages each and every day, this short and focused statement can actually affect decisions and shape consumers' behavior.
Your business slogan is extremely important because it's part of your business identity and branding. An effective slogan will not only distinguish you from the competition, but it will also affect the way your target market perceives your business image and performance.
While a good slogan can have a very powerful impact, a bad slogan can damage your reputation. Here are a few examples to show you the difference.
Bad retail slogan examples:
Quality Products You Can Trust.
Reliable. Devoted. Affordable.
Good retail slogan examples:
Quality That Stimulates Imagination.
Designing Your Shopping Inspiration.
If you display your business name with no slogan, your clients will try to memorize it without any associative logic or meaning. Not very helpful, is it? And if you'll add a basic or tacky phrase it won't create any impact and they'll still have to remember the name.
But if you'll add a powerful slogan, it will make them stop and think. It will stir emotional feelings, it will be easier to memorize the brand and it will strengthen your clients' loyalty. In fact your retail slogan will become an authentic reflection of your professional pride.
"A very creative choice if you are rebranding or developing a new business identity."
"Catchy ideas that are drawing attention through smart and funny triggers. Very difficult to ignore."
The order process is fast and simple. Choose the basic or extended project option below, fill out the short brief form and make the secure online payment. That's all!
Once I receive your order I'll get to work. I'll send you original ideas that can anchor your business in your customers' minds and increase their loyalty. And most important, you'll improve your business image with a slogan you'll be proud of!
You can choose the Fast Slogan Project which includes 3 ideas and 24 hours turnaround, or the Extended Slogan Project which includes 10 ideas, 48 hours turnaround and free revisions. If you have any questions before starting your project, please contact me and I'll reply as soon as possible.
Some of Ediwriter's Clients