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The Business Naming Challenge
Choosing the right name for your company is a major decision. No, it will not affect your company's profits or determine its professional performance. But as an essential component of your branding and business identity, your company's name will have a very strong impact on how your prospective clients perceive your business image and market positioning.
A company name can be almost anything from the owner's name to an imaginative symbol. The real challenge is to match the right name with your specific field of action. A good name will make you proud, but a bad name will cause severe damage. For example, using an emotional related business name for metal fabrication contractor may not be a bright idea.
Stay away from gimmicks and never compromise your branding with an amateurish, improperly developed company name. Don't choose a company name that just describes your products or explains your services. Keep in mind that the company name is part of your branding and not part of your marketing messages.
The Impact of Professional Business Naming
Choosing a business name is not only an exciting phase in the development of your new company, it's also one of your most important decisions.
As part of your business identity, the main objectives of a new business name are to identify your company and to distinguish it from the competition. And yet the importance of the name development process goes far beyond identity and market distinction.
A good business name should deliver an impressive business image. It must be easy to memorize, easy to pronounce and relevant. The new name must be creative and original, and it should reflect strong confidence. And most important - when choosing your new business name make sure that it's a name that will make you proud for many years to come.
Some of Ediwriter's Business Name Examples
A New Business Name - The Decision Process
Once you receive the naming ideas, one of the best ways to make up your mind is to try to figure how each one of the naming options will look like on a sign or on your business stationery. Read each name aloud, paying attention to the way it sounds. Analyze the reactions of colleagues or friends, but don't expect other people to make the decision for you. And most important - never ask for the opinion of people who were not involved in writing the project's brief.
As soon as you've made your decision, start building your enthusiasm for the new company name. Share your feelings with your employees and friends and spread out the news. Ask your employees to pronounce and use the new name as much as possible. Embed it immediately into your company's stationery, website and marketing activities. There is no doubt that a good company name will make you and your employees feel proud.
Distinctive Business Names That Reflect Values
Stand out of mediocrity and impress your audience with an original and powerful business name. Don't imitate your competition and don't compromise your business image with amateurish ideas. Keep in mind that your business name is in fact an authentic reflection of your professional pride!
The younger or smaller a business the more important its business name. Large or well established firms have plenty of channels to draw attention and affect their audiences. But a new or small business may never have a second chance to make a first good impression.
"A creative choice if you are planning to rebrand or develop a new identity for your online business."
"Catchlines that draw attention through smart and funny messages. Still an effective advertising medium."
Business Names That Shape Reputation
For many of my clients the name development process seems like an exhausting and stressful experience. They are not sure what they need or which image they should project. As a naming expert, one of my first and most important tasks is to restore your calm, by providing the best possible consultation and guidance.
Basically, your naming options are almost endless. As long as it's not trademarked or taken, the new company name can be any possible combination of linguistic elements. The real challenge though is to pick the best and most effective name for your specific business. That's exactly the reason why you need a naming expert on your side.
What Do You Get?
All the business naming ideas I'll develop for your company will be subjected to rigorous analyses and screening. They will reflect the values and uniqueness of your business, guaranteeing relevancy and clear market distinction
Let's Get Started!
Don't use your new company name to describe your products or services. Don't compromise your image and reputation with an amateurish name. Work with an experienced expert and impress your target market with an original and powerful business name.
Ediwriter is one of the best online resources for creating new business names. As a specialized naming consultant and marketing expert, I use proven development methods that will make you proud of your new creative business name.
The price for the naming project is only $350. If you have any questions before starting your naming project, please email me and I'll reply as soon as possible.
I am Eddie, the owner of Ediwriter. I am a renowned art director and copywriter located in NYC. I specialize in building powerful websites, writing persuasive website content and producing creative branding.
Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!