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Coping With the Tough Moving Competition
Wherever your moving business is located, there are probably many other moving companies targeting the same market and offering more or less the same services. To stand out from the competition and attract more clients, you must use your website to make a strong impression and convince new visitors that you are their best option for their moving or relocation needs.
Is your website effective enough to achieve this goal and boost your performance?
Northstarmoving may be a great moving company, but their website doesn't show it. Their homepage is overloaded and cluttered. Their visitors will have to be highly motivated and patient to find their way to the essential information they need, which is bad!
The content is displayed on a white area which is placed on a gray background, making the page look like a brochure. The top visual shows the beach (because of the headline) instead of displaying an impressive and relevant image related with the company's services.
Beneath the main visual they're not displaying an opening text about the company's professional strengths and competitive advantages, but some useless list on how to choose a moving company. What's the point?! As a potential client who has just landed on the company's website, why would I want to read this information?!
Discover What Holds Your Website Back
Are your visitors clicking away too soon? Do you feel that your sales are lower than you expected? Do you need professional guidance to make changes and drive visitors to action?
Then ask me to send you a FREE review report!
When landing on Pasadena Moving website, 3/4 of the homepage shows a huge headline and a small truck icon. The huge headline states that this is the best moving company in Pasadena. That's a huge waste of valuable space!
First of all, people today are no longer impressed by pompous self-compliments. They expect much more than that. Secondly, if this is the best moving company, why don't they show it by displaying the team at work or their trucks fleet?
The text below the main visual has no title and on desktops it's written in small font. The page is too long because it includes information that doesn't belong to a homepage.
The website is not secure. Web browsers today show a "not secure" notice near the URL, which makes a bad impression. A website that claims to be the best in Pasadena MUST use the SSL certificate.
When people land on your website you have just one short opportunity to explain why your moving services are their best choice and why they should trust you. Don't waste it!
The content on Moishes Moving homepage is well written and effective. Their messages are clear, helpful and instill confidence. After using high quality images to showcase their main services they display an opening text that articulates their competitive advantages.
Moishes opening text is effective because it doesn't focus on self-superlatives and useless statements, but on clients' needs. They tell visitors that they are aware of the stress involved in moving and that they have the solution to relief that stress. Exactly what the potential clients expect and need.
After offering a few free services, the page shows testimonials to reassure clients that they are making the right decision. Although most people don't take testimonials seriously anymore, Moishes are doing a good job with their homepage.
Any website can deliver plain information. But only a well developed website can convert visitors into clients.
There are many things you can do to bring new visitors to your moving website, but mainly 3 things to also lead them to action: deliver clear messages, build rapport and instill confidence.
It doesn't matter if you are one of the best moving companies in your area or if you provide outstanding services. If your website has an outdated design, slow pages, low quality images, cheesy content and an ineffective layout, it will be a totally useless marketing tool. And the worst part - it will severely damage your reputation.
Remember! The first impression affects visitors' confidence and only confident visitors will order your services. Diffident visitors will click away.
Clutter, noise and poor quality content will make a bad impression, sending disappointed visitors to the competition. Well written, persuasive content builds trust, encouraging visitors to take action.
My work can make the difference!
If you're planning to launch a new moving website, ask me to send you a quote. I can design and build your new responsive moving website from scratch, including design, content and images.
If you already have a moving website and you want to improve it, ask me to send you a FREE review report. The website review is a $500 value service that you get totally FREE, with absolutely no commitment! It's an essential kickoff for making improvements that can boost your moving website's performance and profits.
Fill out the short form and let me know if you need a quote or a review. I will send you my reply as soon as possible.
To ask me for a review report you must be the website's owner. Your personal details and my report will remain strictly confidential! Furthermore, unless you contact me for advice or assistance, Ediwriter will NOT save your details.
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I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.
Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!