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Content marketing psychology

Marketing Insights & Behavioral Psychology


Content vs. Search Paradox

It's extremely difficult today to cut through the noise and competition, and drive traffic to a website. In fact it's pretty amazing to think of the endless alternatives your visitors have instead of spending those few seconds or minutes on your website.

But let's put the traffic generation aside for a moment and let's have a look at these new visitors.

The conservative approach is to blah-blah the new visitor to death. Most of us already know that today's visitors are impatient and that in just a few moments they'll click away. We already know that today's users don't read long texts or detailed explanations. And yet we can't help it, we still insist on buttering the page with information about our greatness.

But it's not only our fault as marketing experts or content writers. Search engines have a great share.

Search engines are based on verbal content. What this means is that if you want people to find your website on search results pages you must feed the engines with words. No words, no traffic. Complex as that.

So on one hand, we know that what we really need are a few images and headlines in order to attract visitors' attention and convert them. On the other hand, if we do that our pages won't be properly indexed and won't drive traffic.

Take away solution: The Micro-Data Intro.

The Micro-Data Intro is a technique to serve the appetizer before chocking your visitors with detailed information. The more tasty and stimulating the appetizer, the higher the chances to retain visitors' attention and convince them to try the main course.

Ready to add the Micro-Data Intro to your marketing oriented web pages? Contact me now and let's get to work.

Reading their minds helps writing your messages

One of the most important keys to your business growth and online success is to understand customer behavior in order to predict expectations and influence decisions.

When writing marketing or website content, our main objective is to identify the response behavior patterns of your customers and use this information in an attempt to improve the structure, layout and impact of your messages. The common practice in this field derives from behavioral psychology and focuses on the two parts of the human brain - the hypothalamus (drives, emotions and hidden desires), and neocortex (logic, reasoning and intellect). This knowledge helps us understand how different media are perceived, the reasons why people behave in a certain way and the very nature of consumers' preferences and buying patterns.

Personalizing your marketing and advertising campaigns is paramount to your success. Behavioral marketing and business psychology are considered as the next generation in online advertising. It deals with issues like types of psychological "rewards" gained by a person through buying, understanding market segments and the concept of target marketing, perception & personality, consumer self image, motivation and awareness, variation between perception and reality, persuasion evaluation, etc.

Behavioral marketing and business psychology are considered as the next generation in online advertising. It deals with issues like types of psychological "rewards" gained by a person through buying, understanding market segments and the concept of target marketing, perception & personality, consumer self image, motivation and awareness, variation between perception and reality, persuasion evaluation, etc.

Psychology of marketing focuses on four types of customers:

  • Economic Shoppers - interested in price, value, quality & economic factors
  • Personalizing Shoppers - enjoy interaction with customer service staff they know/like
  • Ethical Shoppers - avoid large stores or websites that deal with unethical products
  • Apathetic Shoppers - dislike shopping and choose their convenient supplier because they must

As a highly qualified copywriter, specializing in behavioral marketing, I'm probably your best choice for writing your marketing content, branding or ad messages. My extensive experience and professional ability enable me to better communicate with your targets, increasing the potential of higher response rates.

If you have any questions before starting your project, please email me and I'll reply as soon as possible.

About

I am Eddie, owner of Ediwriter.com. I specialize in developing persuasive website content, producing creative branding and building powerful websites.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!

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