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How to Write a Brochure With High Response Rates

Brochure writing services for marketing and advertising.

The Power of the First Impression

With all due respect to the digital media, the brochure is still an important marketing tool that if properly written and designed, it can have a strong impact on your sales and business image. The problem is that when receiving the brochure, the average person is impatient, unmotivated and would probably prefer to be engaged in almost any other activity rather than reading your brochure. That's why you have a very short opportunity to make a favorable first impression.

The first impression your brochure makes is of utmost importance. The cover, the leading headline, the introduction and the overall design, will all have a very strong impact on the reader's decision whether to open the brochure and read on, or ignore it. So how do we make a good first impression and write an effective brochure?

The Cover Challenge

The cover - the first page most of your targets will look at when receiving the brochure, is the most important page because it will determine whether the reader will open the brochure to read on, or look for the closest trash can.

What should be placed on the cover to convince the reader to open the brochure and look inside? Well, the answer is very clear: your business logo, a powerful short headline, a relevant image and a short paragraph to make an important statement about your offer. That's all!

This is the best way to deliver the essence of your brochure using just a few elements. Is it a simple thing to do? No. Is it effective? Definitely yes.

brochure copy
brochure copy

The most common mistake businesses and advertisers make when writing content for a new brochure is to overload the front page with too much information. Being afraid that the reader won't bother to open the brochure, they're frequently trying to place most of the information on the front page.

It is a big mistake because the average reader doesn't like to be assaulted by too many messages and doesn't want to read detailed information on a brochure cover. Think of your own experience! Would you take the time to read an overloaded brochure cover? Don't bother, I already know the answer...

Well written brochure content is essential if you want to see a decent response rate. It doesn't even matter if you're making a great offer, or if you're a true market leader. If your brochure's content is poorly written and boring, not only your brochures will turn out to be a huge waste of money, but it may also ruin your business image and credibility.

If It's Effective, It Will Work!

If your cover did a good job, that's a great start for the inside pages. The challenge of the brochure's inside pages is to preserve the initial curiosity and drive the reader to further actions. To do that, the inner content should be based on short phrases, appealing headlines, persuasive messages and high quality images.

The brochure's texts will have to deliver a confident business image, build credibility and demonstrate competence. When writing the brochure's content, the copywriter's job is to build a sequential logic marketing structure and describe your products or services by focusing on your most important competitive advantages and benefits.

Writing the content for an advertising or marketing brochure is a complex job that requires experience, knowledge and creativity. Even if you already have all the relevant information related to your specific offer, you can't just splash it over the brochure's pages because it will turn the brochure into a basic article.

Let's Get Started!

Writing the content for an advertising or marketing brochure is a complex job that requires experience, knowledge and creativity. Even if you already have all the relevant information related to your specific offer, you can't just splash it over the brochure's pages because it will turn the brochure into a basic article.

Ediwriter is one of the best resources for writing professional and persuasive brochure texts. After working for many years as a senior copywriter at major Ad Agencies, I have the skills and experience to write effective brochure content, increasing your targets' response rates. If you need concise brochure content that grabs attention and engages your audience, fill out the form and I'll send you a quote, together with useful guidelines on how to create a powerful and effective brochure.

If you already have a brochure and you need a second professional opinion, or if you are about to send your new brochure to print and want to make sure it's well written, ask me for a free brochure review. Let's get started!

Brochure Content Quote Request

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About

I am Eddie, the owner of Ediwriter. I am a renowned art director and copywriter located in NYC. I specialize in building powerful websites, writing persuasive website content and producing creative branding.

Ediwriter is all about creativity, insight and competence - the single most important elements that distinguish excellence from mediocrity. My work affects impressions, opinions and decisions. My job is to shape your business image and increase the credibility of your messages. I do that successfully since 2001. Work with me and you'll be proud of your choice!

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