If you're about to write a new sales letter or to improve an
older one, ask me to send you a free sales letter review report.
I'll make sure that your content influences the reader to take
action, that it delivers the right messages and that it reflects a
powerful business image.
The sales letter review report will relate to the content, layout,
headlines and visuals of your sales letter. It will analyze the
way you communicate your messages, as well as its overall
marketing structure. The report will not only include an in-depth
analysis of what you already have, it will also provide ideas and
suggestions on how to improve it.
Sometimes the sales letter is part of a direct mail package. A
package usually includes additional marketing pieces to amplify
the selling points, illustrate the product or service, or provide
technical information. In such case the review report will
comprise the entire package.
What makes a good sales letter?
An effective and persuasive sales letter should focus on the
benefits of your product or service. Since you don't have much
space to present your offer, you need to show your targets
how your product can solve their problems or how your service
can satisfy their needs. Don't waste valuable space on plain
information.
Always start with the main selling point. Keep in mind that you
have a very short opportunity to hook the reader. If the
biggest benefit of what you are selling is cost, then list that
first. Only then expand the headline or intro text to provide
the essential details on how the offer works. The content
should support the headline, building credibility and creating
the emotional response that will cause the reader to take action.
As a renowned consultant with vast experience in online and
offline marketing, I have the insight and perspective to see
what works and what doesn't; what can make your recipients
open the sales letter or just throw it away; what will convince
them to take action and what may bore them.
Let's get started!
Over the past years I've provided sales letter reviews to many
clients. From well established and renowned companies to
start-ups and small businesses, my comments and suggestions
have been successfully implemented to increase their letters'
response rates and profits. Join them now!
How do we get started? Very easily! Email me a link to your
sales letter, or just send it to me as an attachment. And yes, it's
totally free!
If you need copywriting services for a new sales letter, please
visit my copywriting services page.
