It doesn't matter if it's your own product, if it's an existing
product that needs a new name, or if you buy it from a
third party and sell it with a different name. Once you've
decided to put a new product on the market, you must
create a name for the new product.

Can the new name affect the product's success?

Many naming experts will tell you that the new product
name you choose will have a critical impact on its success.
I do agree that the name is important, but in my opinion
the damage caused by a bad name is much stronger than
the added value of a good name.

The other most important thing that should affect your
naming decision is... the way you feel about the new
product name! It can be one of the greatest product
names ever created, but if you're not in love with it, drop
it! You'll never be able to live and work with a product
whose name you don't like.

Adjust the product name to your target market

Developing a new product name is not the same as
developing a new business name. Although the basic
principals are similar, the new product name will have to
be meaningful and directly related to the product's uses,
benefits or characteristics. Ideally, good product names
are both meaningful and unique.

Your new product name doesn't have to describe or
explain the product, but it shouldn't be too generic either.
A generic or totally meaningless product name will force
you to increase your advertising budget, trying to educate
your targets and explain how the new name is related to
the product.

Good product names should be short, relevant, easy to
pronounce, intuitive, and most important - to suit the
product's target market. For example, while letters or
initials can be fine for a tech related product, they won't
work with a nursing home name; while an emotional
product name can be excellent for a new diamond, it
won't work with a new tire.

How should you name a new product?

There are lots of different elements that can affect the
creation of a meaningful, unique and intelligent product
name. In order to come up with the best naming options
and to refrain from the damage of a bad name, you've got
to work with a naming expert on your side.

As a naming consultant and marketing expert with more
than 18 years' experience, Ediwriter is one of the best
online resources for creating a new product name. Using
proven and highly effective techniques, I develop original
naming ideas that are based on vast expertise, creative
ability and strong intuition.

Don't compromise your image and reputation! Don't settle
for the first idea that comes to mind and don't decide on
the new name during an in-house entertaining brainstorm.
Keep in mind that a bad name can have a devastating
impact on its success!

Bad product names have poor connotations, they are hard
to spell, hard to pronounce or hard to remember. Bad
names are also expensive because you'll have to waste
your marketing emphasis on the name instead of on the
product and its benefits.

Only $240 for 10 original product naming ideas!

All the new product names I'll develop for your company
will be subjected to rigorous analyses and screening. They
will reflect the uniqueness of your product, guaranteeing
relevancy and clear market distinction.

The price for a developing your new product name is only
$240. Order your new product name now, and I'll send you
at least 10 ideas within 48 hours. Original and effective
ideas that will create a lasting impact and attract attention.

If you have any questions before starting your naming
project, please e-mail me and I'll reply as soon as possible.