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Together with the logo and slogan, your business name is part
of your business identity. As part of your business identity it can
try to convey the company's field of action, but it should NOT be
descriptive. It's not the name's job to describe or explain your
business, that's the job of the advertising texts, headlines and
graphics.
Moreover, a descriptive name may work against developing
your business because in many industries - especially in rapidly
evolving sectors, the core terminology can change rapidly. This
can wreak havoc on a business that finds that it has a descriptive
phrase in its name that is either out-of-date or inaccurate due
to evolution of the business.
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Your new name should reflect a strong business image, be
easy to memorize, make impression and show some creativity.
One of the best methods to select the new name is to involve
only the key decision-makers and select only the people you
feel have the company's best interests at heart. Ask your
consultants to park their egos at the door and make sure you
have some right-brain types in the mix.
How do you select a winner? Well, each one of my clients
arrives at a final decision in a different way. Some go with their
gut or use personal reasons for choosing one name over
another; others adopt a more scientific approach and initiate a
consumer research, including focus groups to see how the
names are perceived. One of the best ways to make up your
mind is to try to figure how each name will look like on a sign
or on your business stationery. Read each name aloud, paying
attention to the way it sounds if you foresee radio advertising
or telemarketing in your future. Once your decision is made,
start building your enthusiasm for the new business name!
Your name is your first step toward building a strong company
identity, one that should last you as long as you're in business.
All the names I provide are original, free '.com' ideas.
Nevertheless, it's the customer's responsibility to make sure
that the selected name doesn't conflict with an existing
trademark, or someone's intellectual property. US Trademark
Search will help you find potential conflicts with U.S.
trademarks. If the name you've selected is taken, I'll provide
more ideas for free.
Must every name be trademarked? No. Many small businesses
don't register their business names. As long as your state
government gives you the go-ahead, you may operate under
an unregistered business name for as long as you like,
assuming, of course, that you aren't infringing on anyone
else's trade name. In case you want to search on your own,
the Patent and Trademark Depository Libraries (PTDL)
nationwide have directories of federally registered trademarks
and an online database of registered marks and pending
registration applications.
Although specialized advertising agencies may charge anywhere
from a few hundreds to a few thousand dollars to develop a new
business name, my price is only $240. Given my vast expertise
and the convenience of the online services, I'm proud to be able
to provide high-scale professional services at such affordable
prices. Take advantage of this opportunity and order your new
name right now!
The new names I create are subjected to rigorous analyses and
screening. They reflect the values and uniqueness of your business,
while guaranteeing relevancy and clear market distinction. My
naming services include not only business names, but also product
names, service names and domain names. For each order, I
provide at least 10 original naming options to choose from!
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Place your order now and impress your target market with a
new original, powerful and effective new name. Order now and
I'll send you at least 10 creative naming ideas within only 48 hours!
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