the business naming process

The strong impact of a professionally developed business name

As a specialized creator of business, domain and product names, my main objective is to develop the naming ideas that can connect your unique business with your specific target market. I do that by integrating effective brainstorming techniques, professional knowledge and creative abilities.

Although they'll definitely affect your image and reputation, the naming ideas will not determine your financial or professional success. If you're good at what you do, your success will glorify your business name. If you fail, even the greatest name ever created, won't save you.

Let's take an example. Suppose you're planning to buy a new LCD TV or a new GPS device, and you're reading professional reviews. Have you ever seen reviews that end with conclusions like: "This LCD TV could have been a great choice if not its annoying and confusing brand name"; or "this is a most accurate and reliable GPS for your car, but its name may spoil your driving experience".

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Changing an existing business or domain name

The naming services I provide include not only the creation of names for new businesses, domains or products, but also name changes. Whether you need to change a company name, to rename a website or to find a new name for an existing product, Ediwriter is definitely one of your best options.

Changing a business name can be the result of ownership alterations, legal implications or operational factors. The creation process is basically the same, though there may be additional factors that will be taken in consideration.

The company naming process - more than legitimate

The company naming process can be based on rational arguments or reflect emotional commitment. In fact, the new company name can be anything from a person's name to some weird personal superstition. As long as it's a free name, it's legitimate.

But legitimate is not good enough. My objective as a business name generator is not to look for free legitimate options, but for effective names. Business name ideas that can deliver an impressive image, are easy to memorize and can communicate with the desired target market.

Together with the logo and slogan, your business name is part of your business identity. As part of your business identity it can try to convey the company's field of action, but it should NOT be descriptive. It's not the name's job to describe or explain your business, that's the job of the advertising texts, headlines and graphics.

Moreover, a descriptive name may work against the intuitive path of naming your business. That's because in many industries - especially in rapidly evolving sectors, the core terminology can change rapidly. This changes can wreak havoc on a business that finds it has a descriptive phrase in its name, that is either out-of-date or inaccurate due to evolution of the business.

Order a new company name, or a new business name

'Name my business!' But who's to decide?

When a new client contacts me and asks me to name a business or company, I always insist to receive the brief from the owner or executive manager. That's because one of the best methods to select the new name is to involve only the key decision-makers and the people that have the company's best interests at heart.

As a naming consultant, I start by asking the necessary questions and providing the basic guidelines. At the end of the naming process, each one of my clients arrives at a final decision in a different way. Some go with their gut, using personal reasons for choosing one name over another; others adopt a more scientific approach and initiate an in-house research to see how the names are perceived.

Once you get the naming ideas, one of the best ways to make up your mind is to try to figure how each name will look like on a sign or on your business stationery. Read each name aloud, paying attention to the way it sounds.

As soon as you've made your decision, start building your enthusiasm for the new business name! If you have employees, share your feelings with them and convince them that it's indeed the best name for your company. A good business name will make everybody proud.

Trademark considerations

Not every new business name must be trademarked. In fact, many small businesses won't bother to register their business names. As long as your state government gives you the go-ahead, you may operate under an unregistered business name for as long as you like, assuming of course that you aren't infringing on anyone else's trade name.

In case you want to search on your own, the Patent and Trademark Depository Libraries (PTDL) nationwide have directories of federally registered trademarks and an online database of registered marks and pending registration applications.

Order your name from a specialized naming firm

Although most advertising agencies will charge you anywhere from a few hundreds to a few thousand dollars to develop a new business, domain or product name, my price is only $240. This affordable price is the result of my vast expertise, the efficiency of my naming methods and my creative talent.

As a renowned naming consultant, I'm proud to be able to provide high-scale professional services at such affordable prices. Take advantage of this opportunity and order your new name right now! Work with a professional naming firm and do not compromise your business image.

All the new names I create are subjected to rigorous analyses and screening. They will reflect the values and uniqueness of your business, while guaranteeing relevancy and clear market distinction.

For each project I provide at least 10 original naming options to choose from! You got it right, that's only $240 for at least 10 original naming ideas. Please have a look at the company name samples on the right.

Place your order now and impress your target market with a new original, powerful and effective name. Order now and I'll send you at least 10 creative naming ideas within only 48 hours!

If you have any questions before starting your naming project, please email me and I'll reply as soon as possible.

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