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One of the most important keys to your business growth and
online success is to understand customer behavior, in order
to predict and influence it. As a graduate of Thomas Edelman's
Behavioral Marketing College and a research advisor for the
Institute of Behavioral and Applied Management, I effectively
combine my creative, professional abilities, with the behavioral
marketing expertise, to build impressive, profitable websites.
My main objective is to identify the purchase behavior patterns
of your customers and use this information in an attempt to
improve the structure, layout and impact of your messages. The
basic approach in this domain is derived from neurology and
behavioral psychology and focuses on the two parts of the human
brain - the hypothalamus (drives, emotions and hidden desires),
and neocortex (logic, reasoning and intellect). This knowledge
helps us understand how different media are perceived, the
reasons why people behave in a certain way and the very nature
of consumers' preferences and buying patterns.
Behavioral marketing and business psychology are considered as
the next generation in online advertising. It deals with issues
like types of psychological "rewards" gained by a person through
buying, understanding market segments and the concept of target
marketing, perception & personality, consumer self image,
motivation and awareness, variation between perception and
reality, persuasion evaluation and so on.
Psychology of marketing focuses on four types of customers:
 Economic Shoppers - most interested in prices, value, product
quality & economic factors
Personalizing Shoppers - who enjoy the interaction with sales
and customer service staff they know and like
Ethical Shoppers - who avoid large stores or websites that
deal with products which are judged unethical
Apathetic Shoppers - who don't like shopping and choose the
most convenient supplier just because they must
As a highly qualified copywriter, specializing in behavioral
marketing, I'm probably your best choice for creating your new
website or rebuilding an existing one. My vast experience and
professional ability enables me to better manage the online
marketing process, to predict surfing behavior and to increase
your conversion rates and profitability. Contact me now to ask
for a quote. If you already have a website, please consider my
online website review service. Thank you!
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