Powerful Brochure TextsThat Drive to Action
Increase your targets' response rates with a well written brochure
There are two main elements that can affect the success of your next brochure: the first is to write well phrased content; the second is to 'convince them' and not just 'tell them'. By transforming basic information into well written persuasive messages, not only will you get more people to read your brochure, but you will also increase your targets' response rates. After all, you don't want your recipients to just read-and-learn, you want them to read-and-act.
Well written brochure text is essential if you want to see a decent return on your investment. It doesn't even matter if you are making a great offer, if you are using a fancy design, or if you are a respected market leader. If your text is poorly written or boring, your brochure will turn out to be a huge waste of money, ruining your business image and credibility.
Brochure targets are the busiest people in the world
When reading your brochure's text the average recipient is impatient, unmotivated and would probably prefer to be engaged in almost any other activity rather than reading your brochure. That's why you have a very short opportunity to make a favorable first impression.
The first impression your brochure makes is of utmost importance. The cover, the leading headline, the introduction and the overall design, will all have a very strong impact on the reader's decision whether to open the brochure an read on, or ignore it.
If the reader has opened your brochure, the job of the inner pages is to preserve the initial curiosity and stimulate further actions. The content of the inner pages should be based on short phrases, appealing headlines, persuasive messages and impressive visuals.
To drive your targets to action, your brochure content will have to deliver a confident business image, build credibility and demonstrate competence. Use a sequential logic structure and describe your products or services by focusing on your most important competitive advantages and benefits.
Brochure text - if it's effective, it will work!
Ediwriter is one of the best online resources for writing professional and persuasive brochure texts. After working for many years as a senior copywriter at major Ad Agencies, I know exactly what my clients expect. I have the skills and experience to write effective brochure content, increasing your targets' response rates.
Whether you want the brochure to refresh the identity of your company, to introduce a new product or service or to announce a special sale, ask me to write your texts. My professional work will enable you to deliver powerful messages, affect your brochure's response rates and strengthen your business image.
Click here to read a few important tips and some practical guidance before writing the content for your new brochure. Over the past years I have been responsible for the text writing and rewriting of numerous business brochures. From real estate brochures, medical brochures and travel brochures, to corporate brochures for global organizations. Don't compromise your business image and stand out of mediocrity. Don't waste your budget on a well designed but poorly phrased brochure that provides only plain boring information.
If you need clear, concise brochure copy that grabs attention and engages your audience, contact me now and send me a short brief. I'll send you a prompt quote, together with useful guidelines on how to create a powerful and effective brochure.
Free Brochure Review!
If you already have a brochure and you need a second professional opinion, or if you are about to send your new brochure to print and want to make sure it's well written, ask me for a free brochure review. I'll send you a detailed review report, including recommendations and practical suggestions on how to improve what you already have. Yes, click here, it's free!