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The Power of an Effective Advertising Slogan
Advertising slogans are the short intelligent phrases used in advertising campaigns to capture targets' attention. From TV commercials, print ads and direct mail, to tradeshows and road boards, the advertising slogan is the most effective means of forcing your audience to stop-and-think.
An effective advertising slogan can have a great impact on your advertising and marketing initiatives. This independent short statement grabs immediate attention, it affects your targets' emotions and attitudes, and it acts as an incentive to take action. Watch the following video to see a few samples.
Advertising Slogans vs. Business Slogans
There is a big difference between advertising slogans and business slogans. The business slogan is part of the company or brand's identity. Just like the name and logo, the business slogan's objectives are to attract attention, deliver an impressive business image, stimulate memory and create market distinction.
Unlike the business slogan, the advertising slogan is used for specific, short term advertising and marketing purposes. Both types of slogans need to attract attention and force the viewer to stop-and-think. But while the business slogan affects the company's image and reputation, the advertising slogan affects the viewer's immediate reaction.
To further clarify the difference between the two types of slogans, let's have a look at two Nike slogans. The famous "Just Do It" phrase is a business slogan. It is part of Nike's identity and reputation. But when one of Nike's ads shows a basketball player with the phrase "I jam, therefore I am", the phrase is an advertising slogan for Nike's shoes.
Why Do Ad Slogans Have Such a Great Influence?
Given the huge advertising assault we are all exposed to each and every day, it is essential to deliver a short and powerful message that can subdue the overall noise and reach the targets. By making long stories short, the advertising slogan grabs attention, affects purchase intentions and triggers motivation. No other single advertising element can do this so effectively!
Relevant and meaningful advertising slogans can make a huge difference. Think of it! The slogan is the only advertising message that has the chance of becoming a contemporary figure of speech or part of everyday speech patterns.
Ediwriter's advertising slogans can be used anywhere: TV, radio, posters, websites, direct mail, sales letters, tradeshows, elections and more. My vast expertise gives me crucial insights about the most suitable slogans my clients need. The slogan ideas I create affect emotions, generate feelings, motivate and drive to action.
Impress Your Targets With a Powerful Ad Slogan!
Ediwriter is definitely your best resource for a new powerful advertising slogan. I've been creating ad slogans for almost 20 years, both as a senior copywriter at NYC Ad Agencies and as a freelance copywriter. My ideas are renowned all over the market and my creative work has been praised by many media experts.
The price for a creating a new advertising slogan is only $150. Order your new advertising slogan now and I'll send you 5 original ideas within 24 hours! Original ideas that motivate, inspire and drive to action. Impressive short statements that communicate values, connect with consumers, attract attention and stimulate curiosity.
If you have any questions before starting your project, email me now and I'll reply as soon as possible.
